Your privacy matters to us. This Privacy Policy explains exactly what personal data LM333 collects from Malaysian players, why we collect it, how we use and protect it, and what rights you hold over your own information.
Last Updated: 1 January 2026LM333 collects the minimum personal data required to operate your account, process transactions, and comply with responsible gaming and anti-money laundering obligations.
We do not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your data is used exclusively to deliver and improve the services you use.
All data transmitted between your device and our servers is protected by 256-bit SSL/TLS encryption. Sensitive data stored in our systems is encrypted at rest using industry-standard methods.
You have the right to access, correct, and in certain circumstances request deletion of your personal data. Requests can be submitted to our support team at any time.
We share data only with essential service providers — payment processors, KYC verification partners, fraud prevention platforms, and our licensing authority — under strict data processing agreements.
We retain personal data only for as long as required to fulfil the purposes described in this Policy or as mandated by applicable legal, licensing, or financial compliance obligations.
This Privacy Policy ("Policy") describes how LM333 ("the Company", "we", "us", or "our") collects, uses, stores, discloses, and protects the personal data of individuals ("Players", "Users", or "you") who register for or use the online gaming and sports betting services available at https://lm333.cam and its associated applications (collectively, the "Platform").
LM333 operates under international online gaming licensing frameworks and serves players across Malaysia, including residents of Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond. This Policy applies to all personal data processed in connection with your registration, account management, financial transactions, customer support interactions, and your use of any game or service offered on the Platform.
By registering an account or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection, use, and processing of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions, which govern the overall relationship between you and LM333.
For the purposes of this Policy, the following terms shall have the meanings set out below:
LM333 acts as the Data Controller in respect of all Personal Data processed in connection with the Platform. The Company is responsible for determining how and why your personal data is used and for ensuring that processing is carried out in compliance with applicable data protection principles and its international licensing obligations.
For any queries relating to data protection or to exercise any of your rights described in Section 11, you may contact our Data Protection team using the details provided in Section 15 of this Policy.
We collect Personal Data from you in the following categories and through the following means:
4.1 Registration and Account Data
When you create an account on the Platform, we collect: full legal name; date of birth; gender; residential address (including city and postcode); email address; mobile phone number; and your chosen username.
4.2 Identity Verification (KYC) Data
To comply with our licensing obligations and applicable anti-money laundering (AML) requirements, we collect copies of government-issued identification documents such as your Malaysian Identity Card (MyKad) or passport, proof of residential address (such as a utility bill or bank statement), and in some circumstances, source-of-funds documentation.
4.3 Financial Transaction Data
We collect records of all deposits and withdrawals processed through your Account, including transaction amounts in MYR, the payment method used (e.g., Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, or cryptocurrency), transaction timestamps, and reference numbers. We do not store full payment card numbers or full e-wallet account credentials — these are processed by our PCI-DSS compliant payment partners.
4.4 Gaming and Betting Activity Data
We maintain records of your gaming activity on the Platform, including game sessions, bet amounts, wager outcomes, bonus usage, and responsible gambling tool settings. This data is used for account management, dispute resolution, regulatory compliance, and personalisation of your experience.
4.5 Technical and Device Data
When you access the Platform, we automatically collect technical information including your IP address, browser type and version, operating system, device identifiers, session duration, pages visited, and referring URLs. This data is collected through server logs and cookies as described in Section 8.
4.6 Communications Data
Records of communications you have with our customer support team — via Live Chat, WhatsApp, email, or other channels — are retained to manage your enquiries, improve service quality, and maintain an audit trail.
4.7 Data We Do Not Collect
We do not intentionally collect or process data from individuals under the age of 21. We do not process sensitive categories of personal data such as health information, political opinions, or biometric data except where expressly required by our licensing authority for age verification purposes.
We use the Personal Data we collect for the following purposes:
| Purpose | Data Used | Basis |
|---|---|---|
| Account registration and management | Registration data, contact details | Contract performance |
| Identity and age verification (KYC) | KYC documents, date of birth | Legal obligation / Legitimate interest |
| Processing deposits and withdrawals | Financial transaction data | Contract performance |
| Fraud prevention and AML compliance | KYC, transaction, and device data | Legal obligation / Legitimate interest |
| Customer support and dispute resolution | Communications, account and gaming data | Contract performance / Legitimate interest |
| Responsible gambling program | Gaming activity, deposit and loss data | Legal obligation / Legitimate interest |
| Platform security and technical operation | Device and technical data | Legitimate interest |
| Promotional communications (with consent) | Contact details, gaming preferences | Consent |
| Compliance with licensing authority requests | Any relevant data as required | Legal obligation |
| Analytics and Platform improvement | Anonymised or aggregated usage data | Legitimate interest |
We do not use your Personal Data for automated decision-making that produces legal or similarly significant effects without your express consent or without offering a human review option upon request.
6.1 Contract Performance. Processing that is necessary to create and manage your Account, execute deposits and withdrawals, and deliver the gaming services you have requested.
6.2 Legal Obligation. Processing required to fulfil our obligations under our international gaming licence, including KYC verification, AML monitoring, responsible gambling measures, and responses to lawful requests from regulatory or law enforcement authorities.
6.3 Legitimate Interests. Processing necessary for our legitimate business interests, where such interests are not overridden by your rights and freedoms. This includes fraud prevention, Platform security, product improvement, and the provision of customer support. We conduct balancing assessments to ensure that processing based on legitimate interests is proportionate and respects your privacy.
6.4 Consent. Where we rely on your consent — for example, for sending promotional emails or SMS notifications — you may withdraw that consent at any time by contacting us or adjusting your communication preferences within your Account settings. Withdrawal of consent does not affect the lawfulness of any processing conducted prior to withdrawal.
7.1 We Do Not Sell Your Data. LM333 does not sell, rent, licence, or otherwise commercially exploit your Personal Data to any third party for marketing purposes.
7.2 Essential Service Providers. We share Personal Data with the following categories of trusted third-party processors solely to enable the operation of the Platform:
All third-party processors are bound by written data processing agreements requiring them to process Personal Data only on our instructions and to implement appropriate security measures.
7.3 Regulatory and Legal Disclosure. We may be required to disclose Personal Data to our licensing authority, law enforcement agencies, or other government bodies where required by law or valid legal process. We will notify you of any such disclosure to the extent permitted by applicable law.
7.4 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of the Company's assets, Personal Data held about Players may be transferred to the acquiring entity, subject to equivalent privacy protections. You will be notified in advance of any such transfer that materially affects how your data is used.
8.1 What We Use Cookies For. The Platform uses cookies and similar tracking technologies (such as web beacons and pixel tags) for the following purposes:
8.2 Managing Cookies. You may configure your browser to refuse all cookies or to alert you when cookies are being sent. Please note that disabling essential cookies may impair your ability to log in or use certain features of the Platform. Instructions for managing cookies vary by browser — consult your browser's help documentation for guidance.
8.3 No Third-Party Advertising Cookies. We do not permit third-party advertising networks to place tracking cookies on the Platform for the purpose of serving targeted advertisements based on your browsing behaviour across other websites.
9.1 LM333 implements a comprehensive set of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Key measures include:
9.2 Notwithstanding the above, no method of transmission over the internet or method of electronic storage is completely secure. While we take the protection of your data seriously and continuously improve our security posture, we cannot guarantee absolute security. You are responsible for maintaining the security of your Account credentials and for notifying us immediately of any suspected unauthorised access.
10.1 We retain Personal Data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or licensing obligations. Our standard retention periods are as follows:
10.2 Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised such that it can no longer be associated with an identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical and business analysis purposes.
Subject to applicable law and our legitimate operational requirements, you hold the following rights in respect of your Personal Data:
You may request a copy of the Personal Data we hold about you, along with information about how it is being used.
You may request correction of any inaccurate or incomplete Personal Data held about you.
You may request deletion of your Personal Data where there is no longer a legitimate or legal basis for us to retain it.
You may request that we restrict processing of your data in certain circumstances, such as while a rectification request is being assessed.
Where processing is based on your consent or a contract, you may request a structured, machine-readable copy of your data for transfer to another provider.
You may object to processing based on legitimate interests, including direct marketing, and we will cease such processing unless compelling legitimate grounds override your rights.
To exercise any of these rights, please contact our support team using the details in Section 15. We will respond to all verified requests within thirty (30) calendar days. In complex cases, we may extend this period by a further sixty (60) days with appropriate notice. We may be required to verify your identity before processing a rights request.
12.1 The Platform is strictly restricted to individuals aged 21 years and older. We do not knowingly collect Personal Data from individuals under the age of 21. If we discover or are notified that a registered player is under the minimum age, we will immediately suspend the Account, delete all associated Personal Data (subject to any retention obligations required by law), and return any deposited funds following identity verification of the account holder.
12.2 If you are a parent or guardian and believe that your child may have registered an account on the Platform, please contact us immediately via the details in Section 15 so that we can take prompt action.
13.1 As an internationally licensed operator serving players in Malaysia, LM333 may transfer your Personal Data to servers and processors located outside of Malaysia, including within the European Economic Area, Curacao, Malta, and other jurisdictions where our technology partners are based.
13.2 Where Personal Data is transferred to jurisdictions that may not provide the same level of data protection as Malaysia, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent legally recognised transfer mechanisms, binding corporate rules, or transfers to jurisdictions recognised as providing adequate protection.
13.3 If you would like further information about the safeguards we apply to international transfers of your Personal Data, please contact us using the details in Section 15.
14.1 LM333 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, or our operational requirements. The "Last Updated" date at the top of this page will reflect the date of the most recent revision.
14.2 Where amendments are material — meaning they substantially change how we use your Personal Data or your rights in relation to it — we will notify you by email to your registered address or by displaying a prominent notice on the Platform prior to the changes taking effect.
14.3 Your continued use of the Platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of, and where applicable consent to, the changes. If you do not agree to the revised Policy, you should close your Account and cease using the Platform.
If you have any questions, concerns, or requests in connection with this Privacy Policy, or if you wish to exercise any of your data subject rights, please contact our Data Protection and Customer Support team through any of the following channels:
Our support team handles enquiries in English, Bahasa Melayu, and Mandarin Chinese. For formal data subject requests, please state the nature of your request clearly and provide sufficient information for us to verify your identity before processing the request.
This Privacy Policy was last reviewed and updated on 1 January 2026. Questions about data protection can also be directed to the relevant data protection authority under your applicable jurisdiction.
If anything in this Privacy Policy is unclear, or if you would like to exercise your data rights, our support team is available around the clock in English, Bahasa Melayu, and Mandarin. You can also review our full Terms & Conditions or return to the LM333 homepage.
For players aged 21 and above only. Play responsibly.